Netflix Creates a Unique Recommendation Listing for Each Customer That

question 58

Multiple Choice

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

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Definitions:

Internal Controls

Internal controls are processes and procedures implemented by a business to ensure the integrity of financial and accounting information, promote accountability, and prevent fraud.