A _____________ Is a Temporary Activity a Company Undertakes to Create

question 132

Short Answer

A _____________ is a temporary activity a company undertakes to create a unique product,service,or result.

Understand the AIDA model and its significance in marketing strategies.

Recognize the integrated components of marketing communications and their contributions to IMC campaigns.

Differentiate between advertising and public relations within IMC.

Identify and evaluate the effectiveness of different types of sales promotions.

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Definitions:

Citizen Advertising

Advertising content created by non-professional contributors or consumers, often shared in online platforms.

Virtual Reality (VR)

A simulated experience created with computer technology that can immerse a user in a digital environment, making it appear as if they are in a different world.

Immersive Video

Video content that creates an engaging and enveloping experience, often using 360-degree viewpoints, virtual reality (VR), or augmented reality (AR) to heighten user immersion.

Research Hook

A captivating element designed to grab the audience's attention in academic or marketing research.