Examlex
What is a simplified representation or abstraction of reality?
Interactive Mediums
Platforms or channels that allow for two-way communication between users, typically involving digital technology.
Virtual Brand Communities
Online groups formed around the loyalty to and interest in a specific brand, fostering interaction among brand enthusiasts.
Consumer Networks
Consumer networks are social networks formed by individuals who share information, reviews, and experiences about products and services, influencing purchasing decisions.
Consumer-Generated Content
Media content created and shared by consumers about a product or service, including reviews, blogs, and social media posts.
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