When a Company Is the First to Market with a Competitive

question 102

Multiple Choice

When a company is the first to market with a competitive advantage,this is called a first-mover advantage.All of the following companies were first-movers except ____________.

• A)FedEx - the online self-service software.
• B)Apple - iPad.
• C)Apple - iPod.
• D)Microsoft - Bing Search Engine.

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Definitions:

Cognitive Dissonance

A psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes, often leading to changes in beliefs or behaviors to reduce the dissonance.

Cognitive Dissonance

The unease in one's mind stemming from the coexistence of two or more opposing beliefs, ideas, or values within the same person.

Implicit Attitudes

Unconscious beliefs or feelings towards objects, people, or situations which can influence behavior and perceptions.

Attitude Accessibility

The ease with which an attitude can be retrieved from memory.