Kevin Campbell Is an Incoming Freshman at Your College

question 77

Multiple Choice

Kevin Campbell is an incoming freshman at your college.Kevin is frustrated by the cost of books,tuition,and expenses and he also needs to purchase a rather expensive laptop.In an effort to save money,Kevin beings a Facebook group finding other college students who need to purchase laptops.Soon,Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?

• A)Collecting business intelligence.
• B)Decreasing entry barriers.
• C)Purchasing a substitute product.
• D)Increasing buyer power.

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Definitions:

Process Innovation

The implementation of a new or significantly improved production or delivery method. This includes significant changes in techniques, equipment, and/or software.

Reverse Innovation

An innovation seen first, or likely to be used first, in the developing world before spreading to industrialized nations.

Outsourced

The act of hiring external organizations or individuals to perform tasks, handle operations, or provide services that are either difficult to manage or are outside of the business's core competencies.

Sustainable Business

An enterprise that operates in a way that preserves or enhances economic opportunity, environmental health, and social equity for current and future generations.