Callie Crystal Owns and Operates One of the Most Successful

question 24

Multiple Choice

Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?

• A)Reducing buyer power with a loyalty program.
• B)Increasing buyer power with a loyalty program.
• C)Decreasing supplier power with a differentiated product.
• D)Creating a substitute product.

---

Definitions:

Disclose information

The act of revealing or making certain facts known, typically to facilitate transparency or build trust in negotiations or transactions.

Interests

The desires, concerns, needs, or goals that individuals or groups aim to achieve or satisfy in various contexts, such as negotiations or conflicts.

Gathering information

The process of collecting data or insights to inform decisions, solve problems, or understand situations more fully.

Negotiation objectives

The specific goals or outcomes that a party aims to achieve through the negotiation process.