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AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 158

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Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?


Definitions:

Perceive

The way an individual becomes aware or understands something through the senses.

Situation

A set of circumstances or a scenario in which an individual or group finds themselves, influencing their actions and decisions.

Quality

The degree to which a product, service, or process meets specified standards or fulfills customer expectations.

Accuracy

The degree to which information, measurements, or predictions correspond to the true values or outcomes.

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