Sandy Fiero Works as the Chief Knowledge Officer for Bend

question 164

Multiple Choice

Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?

• A)The primary value activity outbound logistics.
• B)The primary value activity inbound logistics.
• C)The primary value activity marketing and sales.
• D)The primary value activity operations.

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Definitions:

Market Price

The current price at which an asset or service can be bought or sold in the open market.

Zero-Coupon Bond

A type of debt security that does not pay interest (coupon) but is traded at a deep discount, rendering profit at maturity when the bond is redeemed for its full face value.

Yield To Maturity

The total return anticipated on a bond if it is held until it matures, including all interest payments and the repayment of principal.

Par Value

The nominal or face value of a bond, share of stock, or other financial instrument, as stated by the issuer.