Transit Advertising Involves

question 79

Multiple Choice

Transit advertising involves:

• A)targeting a specific demographic or ethnic group
• B)ads placed in transit camps
• C)ads placed in buses,trains,and subways
• D)ads placed on surveyors' equipment
• E)ads that are displayed for less than a week

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Definitions:

Availability Heuristic

A strategy in which one estimates the frequency or probability of an event by the ease with which mental operations, such as retrieval of examples and construction of examples, can be carried out.

Frequency

In general terms, it refers to how often something occurs within a specific interval or context, such as the number of repetitions of a wave per second in physics.

Expected Utility Theory

A normative model of decision making in which the decision maker weighs the personal importance and probabilities of different outcomes in choosing among alternatives in order to maximize overall satisfaction of personal goals.

Prescriptive

Relating to the imposition or enforcement of rules, norms, or recommendations, often in a directive way.