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Choice architects know that whether something feels like a loss or gain often depends on:
Left Temporal Lobe
An area of the brain located beneath the left side of the skull, involved in processing language, auditory information, and memory.
Language
is a system of communication used by humans consisting of the use of words in a structured and conventional way to convey meaning.
Arcuate Fasciculus
A bundle of nerve fibers that connects the Wernicke's area and Broca's area in the brain, facilitating speech and language comprehension.
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