Examlex
Which of the following has a production process that would be considered capital intensive?
Television Advertising
A form of marketing communication that uses the medium of television to promote products, services, or ideas to a wide audience.
Special Interest Magazines
Publications targeting niche audiences with specific hobbies, interests, or demographic characteristics.
Mobile Advertising
Advertising that is communicated to the consumer via a handheld device.
Personal Selling
A direct sales approach involving face-to-face interaction between a salesperson and a customer, aimed at persuading the customer to make a purchase.
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