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Assume there are three hardware stores in the market for hammers and that all three markets produce a single,standard model hammer.House Depot is an enormous mass producer of hammers and can offer a hammer for sale for a minimum of $7.Lace Hardware is a franchise and can offer the hammer for sale for a minimum of $10.Bob's Hardware store is a family owned and operated,independent hardware store and can offer hammers at a minimum price of $13.
Given the scenario described,if the market price of hammers increased from $6 to $7:
Return on Investment
A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the profit of the investment by its cost.
Residual Income
The net income that exceeds the minimum required return on a company's investments or operations.
Minimum Return on Investment
The least amount of return that an investor is willing to accept for an investment, considering the risk and opportunity cost.
Support Department Cost
Expenses related to departments within a company that do not directly produce goods but support those that do.
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