Examlex
Models should:
Compelling Picture
An image or representation that forcefully attracts attention or interest, often used in marketing to evoke emotion.
Product Directed
Concerned with marketing or advertising strategies focused specifically on the features and benefits of a product to influence consumer purchasing decisions.
Firm Wants
Describes the specific needs or desires that a company aims to fulfill through its operations, product offerings, or strategic decisions.
Test-marketing
A strategy used by companies to evaluate the viability of a new product or service in a limited market before a wider release.
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