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The law of one price states that
Purchasing Intentions
The likelihood or propensity of consumers to buy a product or service in the near future.
Attitudes of Others
The perceptions, beliefs, or feelings held by individuals apart from oneself, which can influence interpersonal interactions and dynamics.
Perceived Risk
The potential that a consumer sees in a purchase decision that could lead to a loss or negative outcome, influencing their buying behavior.
Purchase Satisfaction
The level of contentment of a customer with the experience and outcomes of buying a product or service.
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