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Dalton's Atomic Theory states
Salient Attributes
Key features or characteristics of a product or service that are most important to the consumer and influence their purchasing decision.
Symbols
Objects, characters, figures, or colors used to represent abstract concepts, ideas, or phenomena.
Segmentation Process
The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior, who might require separate products or marketing strategies.
Segmenting Markets
The practice of dividing a broad target market into subsets of consumers with common needs or characteristics and then designing and implementing strategies to target them.
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