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Hatfield and McCoy burn with hatred for each other. They both consume corn whisky. Hatfield's utility function is and McCoy's utility is
, where WH is Hatfield's whisky consumption and WM is McCoy's whisky consumption, measured in gallons. The sheriff has a total of 58 gallons of confiscated whisky which he could give back to them. For some reason, the sheriff wants them both to be as happy as possible and he wants to treat them equally. The sheriff should give them each
Cognitive Dissonance
The discomfort experienced when holding two or more conflicting beliefs, values, or attitudes, especially when actions contradict beliefs.
Exposure Effect
The phenomenon where repeated exposure to a stimulus increases an individual's preference for that stimulus.
Source Effects
The influence that the perceivable characteristics of a message source have on the recipient's acceptance or rejection of the message.
Efficacy
The ability to produce a desired or intended result, often used in the context of the effectiveness of drugs, treatments, or methodologies.
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