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In Problem 9, if we graph Mary Granola's indifference curves with avocados on the horizontal axis and grapefruits on the vertical axis, then whenever she has more grapefruits than avocados, the slope of her indifference curve is -2. Whenever she has more avocados than grapefruits, the slope is . Mary would be indifferent between a bundle with 9 avocados and 21 grapefruits and another bundle with 19 avocados and
Start-Up Firms
Newly established businesses often characterized by innovation, scalability, and high growth potential.
Marginal Utility
The additional satisfaction or utility gained from consuming one more unit of a good or service.
Highly Profitable
Describing a business or activity generating significantly higher than average profits.
Substitute Products
Goods or services that can be used in place of one another, where the increase in price of one leads to an increase in demand for the other.
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