A Firm Has Invented a New Beverage Called Slops

question 2

Multiple Choice

A firm has invented a new beverage called Slops. It doesn't taste very good, but it gives people a craving for Lawrence Welk's music and Professor Johnson's jokes. Some people are willing to pay money for this effect, so the demand for Slops is given by the equation q = 16 - p. Slops can be made at zero marginal cost from old-fashioned macroeconomics books dissolved in bathwater. But before any Slops can be produced, the firm must undertake a fixed cost of $69. Since the inventor has a patent on Slops, it can be a monopolist in this new industry.

• A) The firm will produce 16 units of Slops.
• B) A Pareto improvement could be achieved by having the government pay the firm a subsidy of $74 and insisting that the firm offer Slops at zero price.
• C) From the point of view of social efficiency, it is best that no Slops be produced.
• D) The firm will produce 8 units of Slops.
• E) None of the above.

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Definitions:

Buying Signal

Indicative actions or expressions by a potential customer suggesting an interest in making a purchase.

Demonstrating the Product

The act of showcasing a product’s features, benefits, and usage to potential buyers to facilitate a sale.

Mental Buying Process

The psychological stages a consumer goes through before making a purchasing decision, including awareness, consideration, and decision.

Trial Close

A technique used in sales to gauge a prospect's readiness to buy by asking a question that assumes they are moving towards a purchase.