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On a certain island there are only two goods, wheat and milk. The only scarce resource is land. There are 1,000 acres of land. An acre of land will produce either 7 units of milk or 37 units of wheat. Some citizens have lots of land; some have just a little bit. The citizens of the island all have utility functions of the form U(M, W) = MW. At every Pareto optimal allocation,
Functional Needs
The basic or practical requirements consumers seek in products or services to solve a problem or facilitate a task.
Psychological Needs
Fundamental human requirements impacting mental health and well-being, including needs for belonging, esteem, and self-actualization.
Universal Sets
In mathematics, a universal set is the set that contains all objects under consideration for a particular discussion or problem.
Evoked Sets
A group of relevant brands or products that a consumer recalls from memory when considering a purchasing decision in a particular category.
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