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Suppose that in Enigma, Ohio, klutzes have a productivity of $1,000 and kandos have a productivity of $5,000 per month. You can't tell klutzes from kandos by looking at them or asking them, and it is too expensive to monitor individual productivity. Kandos, however, have more patience than klutzes. Listening to an hour of dull lectures is as bad as losing $300 for a klutz and $150 for a kando. There will be a separating equilibrium in which anybody who attends a course of H hours of lectures is paid $5,000 per month and anybody who does not is paid $1,000 per month
Diehard Consumers
Consumers who are extremely loyal to a brand, product, or service, often in spite of other options or changes in the market.
Late Majority
A segment of consumers in the diffusion of innovation model, who adopt new products or technologies after the average consumer.
Innovator
An individual or organization that introduces new ideas, products, or methods, often leading changes in market trends or technological advancements.
Early Adopter
An individual or group who uses or purchases new products, services, or technologies soon after their launch, often leading trends and influencing later adopters.
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