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When a loan is secured by receivables, the firm assigns the receivables to the bank. If the firm fails to repay the loan, the bank can collect the receivables from the firm's customers and use the cash to pay off the debt.
Advertising Clutter
The excessive amount of advertising content in a medium, making it difficult for individual ads to capture attention.
Perceptual Defence
A psychological mechanism that allows individuals to screen out stimuli that they find psychologically threatening or disturbing.
Detail Offered
The specific information provided to potential buyers about a product or service to aid their decision-making process.
Targeted Customers
Specific segments of the market identified as potential purchasers or users of a company's products or services.
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