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Why may the IRR criterion lead to an incorrect decision when applied to mutually exclusive projects?
John Watson
An American psychologist often cited as one of the founders of behaviorism, emphasizing the importance of observable behaviors over internal phenomena like thoughts and feelings.
Conscious Experience
The subjective awareness of one's thoughts, feelings, and environment, often contrasted with unconscious processes.
Wilhelm Wundt
Recognized as the father of experimental psychology, he established the first psychology laboratory at the University of Leipzig in Germany, marking the separation of psychology from philosophy.
Structuralism
A theory in psychology that considers the structure of the human mind and its perceptions as the main object of psychology.
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