Examlex
What is the effective annual interest rate on a 9% APR automobile loan that has monthly payments?
Scented Deodorant
A personal hygiene product designed to prevent or mask body odor, infused with fragrances to provide a pleasant smell.
The Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them, compared to if they did not.
Sensory Marketing
Marketing strategies that target consumers' senses and emotions to create a deeper connection with the product or brand.
Neuromarketing
A field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using neuroscience technology.
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