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Suppose Dee's just acquired the assets of Flo's Flowers.The book value of Flo's Flowers assets was $68,000 but Dee's paid a total of $75,000.The additional $7,000 paid by Dee's will be recorded on Dee's balance sheet as:
Paid
Refers to content or advertising that is paid for to promote a product, service, or brand on various platforms.
Owned
Refers to media channels that a brand controls directly, such as their websites, blogs, or email newsletters.
Earned
Refers to something obtained or achieved through effort or work, rather than inherited or given by default.
Social Media Value Chain
The series of steps that create value from social media activities, including content creation, distribution, and audience interaction.
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