Examlex
Discuss why corporations typically exhibit separation of ownership and management, as distinguished from sole proprietorships or partnerships.
Diversification Strategy
A growth strategy where a business enters into a new market or industry which it is not currently in, while also creating a new product for that new market.
Brand Recognition
Brand recognition is the extent to which consumers can correctly identify a brand through its visual indicators like logos, colors, packaging, or advertising, without the brand name being mentioned.
Viral Marketing
Marketing techniques that use social networks to produce increases in brand awareness or sales through self-replicating viral processes.
Economies of Scope
Cost advantages that a business experiences when it increases the variety of products or services it offers.
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