What Actions Can Shareholders Take When the Corporation Is Underperforming

question 82

Essay

What actions can shareholders take when the corporation is underperforming and the board of directors is not aggressive in holding managers to task?

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Definitions:

Utilitarian Needs

Basic or functional needs that consumers seek to fulfill through the acquisition and use of products and services, typically focused on practical benefits rather than emotional satisfaction.

Persuasive Advertising

Communication used to motivate consumers to take action.

Push Strategy

Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.

Pulsing Advertising Schedule

A strategy that involves intermittent bursts of advertising, combined with periods of either no advertising or reduced efforts.