Examlex
How do approaches to complex negotiation tasks differ from Westerners and Asians?
Perceived Costs
The costs that consumers believe they incur when making a purchase, which includes monetary, time, and psychological factors.
Market Penetration
The extent to which a product or service is recognized and purchased by customers in a particular market.
Product Development
Product Development involves refining and enhancing an existing product's features or developing new products to meet market demand or take advantage of market opportunities.
Market Development
A growth strategy where a company seeks to sell its current products in new markets or new segments of existing markets.
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