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A company that views pricing as a static element in a business decision:
Innate
Qualities or abilities that are inherent and naturally present in an individual from birth, not acquired through learning or experience.
Conscious Perception
The awareness and interpretation of sensory stimuli while one is awake and aware.
Unconscious Psychic Energy
A concept in psychoanalytic theory referring to the underlying energy that powers human drives and desires, often outside of conscious awareness.
Person-Centered Therapy
Rogers’s approach to therapy in which the client (not the “patient”) is assumed to be responsible for changing his or her personality.
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