A Company Uses _____ When the Objective Is to Reach

question 67

Multiple Choice

A company uses _____ when the objective is to reach a segment of the market that is relatively price insensitive and thus willing to pay a premium price for the value received.

• A) penetration pricing
• B) everyday low pricing
• C) full-cost pricing
• D) price skimming
• E) psychological pricing

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Definitions:

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Suicide Potential

A term indicating the likelihood or risk that an individual may attempt or commit suicide.

Religious Devoutness

The quality of being deeply religious or committed to the practices and beliefs of one's faith.

Dichotomous Thinking

Viewing problems and solutions in rigid “either/or” terms.