In General, Price Decisions Are Viewed in Two Ways

question 34

Multiple Choice

In general, price decisions are viewed in two ways. Which of the following is one of them?

• A) Pricing depends on factors that are often beyond the control of a company.
• B) Pricing is more a phenomenon of luck than planning.
• C) Pricing is an active instrument of accomplishing marketing objectives.
• D) The less control a company has over the final selling price of a product, the better it is able to achieve its marketing goals.
• E) The broader the company's product line, the less complex is the process of controlling prices to the end user.

---

Definitions:

Journalizing

Entries on the daily log; when an entry is made on the manual day sheet.

Computerized Practice Management Software

Digital tools designed to streamline the administrative and billing operations in medical practices.

Instant Access

Immediate entry or availability to use a service, facility, or information.

Pegboard System

An accounting system that uses a board with pegs to track the financial transactions and balances of a business.