Why Are Third-Country Nationals Sought by American Companies for Their

question 40

Multiple Choice

Why are third-country nationals sought by American companies for their international sales forces?

• A) They transcend legal and cultural barriers.
• B) They are knowledgeable about a country's business structure.
• C) They are able to speak several languages.
• D) They cost less to maintain than a staff of expatriates.
• E) They can lead a company better through unfamiliar referral networks.

---

Definitions:

Concept Test

An evaluation or survey designed to gauge the potential market acceptance or appeal of a new product idea before its development.

New-product Idea

A concept or proposal for a product that has not been previously introduced to the market, often assessed during the product development phase.

Open Innovation

A business strategy that encourages the use of external and internal ideas and collaborations to drive innovation and speed up development processes.

Idea Generation

The process of creating, developing, and communicating new concepts or solutions.