Examlex
Television is an advertising medium where there are no restrictions in most countries.
Validity
The degree to which a test or measurement accurately reflects or assesses the specific concept that it is intended to measure.
Reliability
The degree to which an assessment tool or measurement produces stable and consistent results over repeated applications or observations.
Probability Sample
A sampling method in which every member of the population has a known and non-zero chance of being selected.
Experimental Research
A research methodology that tests hypotheses and establishes cause-and-effect relationships through controlled testing and observation.
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