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International advertisers use foreign national consumer magazines extensively because they have dependable circulation figures.
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Q37: In the context of international marketing, the
Q42: Which of the following is the first
Q47: A major trade-off when using home-country middlemen
Q57: Explain the two different views of what
Q60: _ is the term used to describe
Q64: Countertrading does not benefit countries that face
Q74: Services such as insurance and dry cleaning