Integrated Marketing Communications Are Composed of All of the Following

question 40

Multiple Choice

Integrated marketing communications are composed of all of the following EXCEPT:

• A) advertising.
• B) sales promotions.
• C) trade shows.
• D) public relations.
• E) political rallying.

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Definitions:

Organic Structure

A flexible, decentralized organizational structure with low levels of formalization.

Informal Communication

The exchange of information through non-official channels, often based on personal relationships rather than organizational structure.

Innovation

The process of creating, developing, and implementing new ideas, processes, or products that are intended to improve efficiency, effectiveness, or competitive advantage.

Departmentalization

The method by which an organization divides its operations into separate units or departments based on function, product, geographic location, or customer base.