All of the Following Are Specific Objectives of Sales Promotion

question 67

Multiple Choice

All of the following are specific objectives of sales promotion EXCEPT:

• A) immediate purchase.
• B) consumer introduction to the store.
• C) gaining retail point-of-purchase displays.
• D) building brand loyalty.
• E) encouraging stores to stock the product.

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Definitions:

Software Programs

Applications or sets of instructions executed by a computer to perform specific tasks.

Internet

A global network of computers.

Practice Brochures

Printed materials that provide information about healthcare practices, including services offered, practitioner bios, and contact information, aimed at prospective patients.

Reliable Vendor

A trustworthy and dependable supplier or provider of goods or services.