The Emergence of Pan-European Communications Media Will Most Likely Cause

question 34

Multiple Choice

The emergence of pan-European communications media will most likely cause companies to:

• A) opt for localized promotional campaigns.
• B) opt for greater customization of promotional efforts.
• C) promote their products only in English.
• D) use only Internet as their message channel.
• E) choose more standardized promotional efforts.

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Definitions:

Door-In-The-Face

A persuasion technique involving making a large, unreasonable request that is likely to be refused in order to increase the likelihood of agreement to a smaller request later.

Lowballing

A persuasive technique often used in sales where an initially lower price is offered to get agreement from the buyer, only for it to be raised before the sale is concluded, often for reasons made to seem unavoidable.

Informational Influence

A form of social influence that occurs when an individual turns to the members of a group to obtain and accept information about reality.

Foot-In-The-Door

A psychological technique where getting a person to agree to a small request increases the likelihood they will agree to a larger request later.