The Only Way to Avoid Linguistic Problems in Advertising Communication

question 69

Multiple Choice

The only way to avoid linguistic problems in advertising communication is by:

• A) creating an entirely new advertisement for the new market.
• B) using only English in all media promotions.
• C) developing a new version of the product for the new market.
• D) in-country testing with the target consumer group.
• E) using facial expressions and physical gestures in the advertisement.

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Definitions:

Direct Strategy

A communication approach that involves stating the main idea or purpose at the beginning, followed by supporting details.

Bad News

Information that is unwelcome, disappointing, or upsetting to the receiver.

Direct Strategy

A communication approach that involves straightforwardly presenting the main idea or request at the beginning of the message.

Indirect Strategy

A communication technique that starts with contextual details before addressing the main point or request, often used to soften negative news.