The Only Way to Avoid Linguistic Problems in Advertising Communication

question 69

Multiple Choice

The only way to avoid linguistic problems in advertising communication is by:

• A) creating an entirely new advertisement for the new market.
• B) using only English in all media promotions.
• C) developing a new version of the product for the new market.
• D) in-country testing with the target consumer group.
• E) using facial expressions and physical gestures in the advertisement.

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Definitions:

Meta-Analysis

A statistical analysis that combines the results of multiple scientific studies to arrive at a conclusion about a body of research.

Descriptive Technique

A research method used for observing and describing behavior in a natural setting without influencing it.

Statistical Procedure

A sequence of operations applied to a set of data to extract information, assess assumptions or test hypotheses.

Pseudoscience

Practices, beliefs, or methodologies that claim to be scientific and factual but lack empirical evidence, scientific method, or are incompatible with scientific research.