A Major Disadvantage of ________ Is That They Can Seldom

question 20

Multiple Choice

A major disadvantage of ________ is that they can seldom afford to make the kind of market investment needed to establish deep distribution for products.

• A) export management companies
• B) trading companies
• C) import associations
• D) global retailers
• E) complementary marketers

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Definitions:

Corporate Culture

Corporate culture refers to the beliefs, behaviors, and values that a company's employees share.

Internal Locus

A belief that one controls their own destiny and outcomes are the result of personal efforts.

Looking-Glass Self

The self you assume others see when they look at you.

Outgoing Personality

A trait characterized by being open, talkative, sociable, and comfortable in interacting with others.