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Buyers in Country X preferred to use the older version of Firm A's product although it was bulkier and less user-friendly. Buyers in Country Y, however, preferred to use the newer, lightweight version for its new user interface. What can be inferred from this information?
Individual Differences
Variabilities or disparities among individuals in behavior, emotion, and cognition which make each person unique from others.
Genetic Factors
Attributes or characteristics influenced by genes inherited from parents, affecting traits such as appearance, health, and behavior.
Motivation
The processes that energize, direct, and sustain behavior towards achieving a goal.
Direction
The course along which something or someone moves, proceeds, or is aimed.
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