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Buyers in Country X preferred to use the older version of Firm A's product although it was bulkier and less user-friendly. Buyers in Country Y, however, preferred to use the newer, lightweight version for its new user interface. What can be inferred from this information?
Scapegoat Theory
A psychological and sociological concept where individuals or groups are unfairly blamed for problems not of their making, often to deflect responsibility from the true sources.
Just-world Phenomenon
is the cognitive bias to believe that the world is fair and people get what they deserve, often used to rationalize injustice.
Unconscious Patronization
Subtle, often unintentional, discriminatory behavior towards a marginalized group, influenced by unconscious biases.
Ingroup
A social group to which a person psychologically identifies as being a member, often leading to favoritism and loyalty towards the group.
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