Marketers of Consumer Services Face Four Kinds of Barriers in the Global

question 48

Multiple Choice

Marketers of consumer services face four kinds of barriers in the global marketplace. Which of the following of these barriers is in force when a foreign market requires that services (such as banking or insurance) originate within the country itself and not from outside sources?

• A) Protectionism.
• B) Controls on transborder data flows.
• C) Protection of intellectual property.
• D) Cultural requirements for adaptation.
• E) Language translation barriers.

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