According to Everett Rogers, the Goals of the Diffusion Researcher

question 94

Multiple Choice

According to Everett Rogers, the goals of the diffusion researcher and the marketer are to shorten the time lag between:

• A) the dispatch of the product from the company and the time it takes to reach the customer.
• B) the time that a budget is constructed and the time needed for the funds to reach the communication channels.
• C) initial investment and the profits obtained from those investments.
• D) introduction of an idea or product and its widespread adoption.
• E) introduction of an idea or product and when revisions can be made.

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Definitions:

Craft Union

A labor union representing workers who are skilled in a particular craft, dedicated to protecting the workers' interests and negotiating for better terms through collective bargaining.

Labor Supply Curve

This represents the relationship between the amount of labor that workers are willing to offer and the wage rate, typically showing that higher wages incentivize more labor supply.

Inclusive Unionism

The policy, pursued by industrial unions, in which a union attempts to include every worker in a given industry so as to be able to restrict the entire industry’s labor supply and thereby raise wages. Compare with exclusive unionism.

Industrial Unions

Labor unions that organize workers across a wide range of occupations within a single industry.