Fiona Asked Her Product Manager for Samples to Give to Potential

question 37

Multiple Choice

Fiona asked her product manager for samples to give to potential consumers in Madrid, her new European market. Fiona is trying to reduce the degree of economic and/or social risk, or _____ associated with product use.

• A) relative advantage
• B) compatibility
• C) complexity
• D) trialability
• E) observability

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Definitions:

Retail Sales

The total revenue received by retailers from selling goods and services to consumers, often used as an economic indicator.

Store Renovations

The process of making improvements or modifications to a retail space to enhance its appearance or functionality.

GST

Goods and Services Tax, a value-added tax levied on most goods and services sold for domestic consumption.

Sound System

A collection of electronic components designed to produce, amplify, and deliver audio signals.