The Success Achieved by Firms When They Take Their Inventions

question 50

Multiple Choice

The success achieved by firms when they take their inventions to market is referred to as _____.

• A) conversion-ability
• B) product penetration
• C) diffusion
• D) marketization
• E) mass customization

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Definitions:

Group Goals

Objectives or outcomes that a group collectively seeks to achieve or accomplish.

Groupthink

A psychological phenomenon that occurs within a group of people, where the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Social Pressure

The influence that is exerted by society or a social group on individuals to conform to expected norms and behaviors.

Problem-solving Process

A systematic sequence of actions aimed at finding a solution to a particular issue.