In the 1970s, International Marketers Framed the Approach Toward Market

question 93

Multiple Choice

In the 1970s, international marketers framed the approach toward market segmentation as _____.

• A) global integration versus one-to-one marketing
• B) standardization versus adaptation
• C) adaptation versus one-to-one marketing
• D) global integration versus local responsiveness
• E) standardization versus local responsiveness

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Definitions:

Front-end Load

A fee or commission charged to an investor at the time of initial purchase of an investment, such as a mutual fund or insurance product, usually a percentage of the investment amount.

Expense Ratio

The annual fee that mutual funds, ETFs, and other managed portfolios charge their shareholders, expressed as a percentage of assets under management.

Mutual Fund

A pooled investment fund that gathers resources from several investors to place into various investment options such as stocks, bonds, and money market instruments.

Front-end Load

A fee paid by an investor at the time of entering a fund, such as a mutual fund, which is typically used to cover the fund's sales and marketing costs.