In the 1970s, International Marketers Framed the Approach Toward Market

question 93

Multiple Choice

In the 1970s, international marketers framed the approach toward market segmentation as _____.

• A) global integration versus one-to-one marketing
• B) standardization versus adaptation
• C) adaptation versus one-to-one marketing
• D) global integration versus local responsiveness
• E) standardization versus local responsiveness

---

Definitions:

High Reliability

Refers to systems or organizations operating in a manner that minimizes errors and maximizes safety and efficiency.

Inadequate Standardization

A situation where procedures, methods, or practices lack consistency or uniformity, leading to variability in outcomes or assessments.

Standardization

The process in which a test is administered to a large group of people whose performance then serves as a standard or norm against which any individual’s score can be measured.

Idiographic Information

Personalized or unique data specific to an individual's case, often used in the study of personality and individual differences.