C K Prahalad and His Associates Introduced a New Concept into into the Discussion

question 77

Multiple Choice

C. K. Prahalad and his associates introduced a new concept into the discussion of developing countries and markets-bottom-of-the-pyramid markets (BOPMs) -consisting of the 4 billion people across the globe with annual incomes of less than

• A) $400.
• B) $1,200.
• C) $ 2,500.
• D) $ 3,700.
• E) $ 4,200.

---

Definitions:

Magnetic Survey

A geophysical method for mapping variations in the Earth's magnetic field, often used in mineral exploration.

Gravity Survey

A geophysical method for measuring variations in the Earth's gravitational field, which can indicate differences in the distribution of densities and hence the structure of the subsurface.

Plate Boundaries

The edges where two or more of Earth's tectonic plates meet, often associated with seismic and volcanic activities.

Fault Systems

Networks of fractures in the Earth's crust along which displacement has occurred, important in understanding the movement of Earth's tectonic plates.