C K Prahalad Has Cited Two Primary Misconceptions Behind the International

question 88

Multiple Choice

C. K. Prahalad has cited two primary misconceptions behind the international marketers ignoring the bottom-of-the-pyramid markets. One of the reasons is that the products and services developed for more affluent consumers are not appropriate for these markets. Which of the following is the other misconception?

• A) Unwillingness of consumers in the bottom-of-the-pyramid markets to buy international products.
• B) The lack of uniformity in bottom-of-the-pyramid markets.
• C) The heavy taxation system in bottom-of-the-pyramid markets allows little profit.
• D) Consumers in the bottom-of-the-pyramid markets lack both money and technology.
• E) Consumers in the bottom-of-the-pyramid markets are characterized by conservative traditions and culture.

---

Definitions:

Promoted

The advancement of an individual within or to a higher position in an organizational hierarchy, often accompanied by increased responsibilities and benefits.

Obstacles

External factors or conditions that hinder progress or make it difficult to achieve an objective or goal.

Rites

Ceremonial practices or rituals that mark important events or transitions within a culture or organization.

Rituals

Rituals are structured and symbolic actions performed by individuals or groups to convey values, beliefs, or celebrate certain events or achievements.