C K Prahalad Has Cited Two Primary Misconceptions Behind the International

question 88

Multiple Choice

C. K. Prahalad has cited two primary misconceptions behind the international marketers ignoring the bottom-of-the-pyramid markets. One of the reasons is that the products and services developed for more affluent consumers are not appropriate for these markets. Which of the following is the other misconception?

• A) Unwillingness of consumers in the bottom-of-the-pyramid markets to buy international products.
• B) The lack of uniformity in bottom-of-the-pyramid markets.
• C) The heavy taxation system in bottom-of-the-pyramid markets allows little profit.
• D) Consumers in the bottom-of-the-pyramid markets lack both money and technology.
• E) Consumers in the bottom-of-the-pyramid markets are characterized by conservative traditions and culture.

Comprehend Maslow's hierarchy of needs and its application to human behavior.

Recognize the physiological and psychological mechanisms regulating hunger, thirst, and body weight.

Identify the different phases of the sexual response cycle and the roles of hormones in sexual behavior.

Understand the characteristics and criteria for diagnosing eating disorders such as anorexia nervosa, bulimia nervosa, and muscle dysmorphia.

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Definitions:

Social Creativity

A strategy used by individuals or groups to reframe or reinterpret their social identity in more positive or advantageous terms.

Individual Mobility

Individual mobility refers to the ability and extent to which individuals can move within or between social, economical, or geographical boundaries.

Ingroup Bias

The tendency to favor and prioritize the interests of one's own group over those of other groups.

Urban Maori

Individuals of Maori descent who live in urban areas of New Zealand, often experiencing a different cultural identity from traditional Maori.