Which of the Following Substages Best Characterizes the United States

question 77

Multiple Choice

Which of the following substages best characterizes the United States today with respect to the evolution of the marketing process?

• A) Mass production
• B) Commercial-transition
• C) Self-sufficiency
• D) Surplus commodity product
• E) Mass distribution

---

Definitions:

Cross-functional Team

A team composed of members from different functional areas of the company working towards a common goal.

Cross-functional Teams

Groups composed of members from different departments or areas within an organization, working towards a common goal.

Horizontal Integration

This strategy involves a company buying or merging with other companies in the same industry at the same stage of production.

Committee

A group that is designated to work on a special task on a continuing basis.