Which of the Following Questions Should a Marketing Researcher Ask

question 17

Multiple Choice

Which of the following questions should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?

• A) How much does the data cost?
• B) What language is used in the host country?
• C) Does the host country's government encourage marketing research?
• D) How were the data collected?
• E) Was the data available on the Internet?

---

Definitions:

Educate Consumers

The process of informing potential buyers about the features, benefits, and usage of a product or service to influence their purchasing decisions.

Sue Competitors

A legal strategy where a company takes legal action against rival companies, often over patent infringements or unfair business practices.

Brand Authenticity

Refers to the extent to which consumers perceive a brand as being true to itself and genuine in its actions and communications.

Measure of Equity

relates to assessing a brand's value from the perspective of consumer recognition, loyalty, perceived quality, and associations.