Mark Bressler Is Having Great Difficulties with His Company's Advertising

question 15

Multiple Choice

Mark Bressler is having great difficulties with his company's advertising in Japan. As a representative of Jerry Motors, he believes that it is entirely proper to use American campaigns in the Japanese market. He was surprised to learn that a slogan "Body by Arnold" (the company that makes external structures for Jerry Motors) loosely translated in Japanese to mean "Corpse by Arnold." Which of the following problems did Mr. Bressler experience with his company's advertising in this scenario?

• A) Improper syntax
• B) Improper colloquialisms or slang
• C) Improper grammar
• D) Improper local language
• E) Improper translation

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Definitions:

Refurbishing Materials

Materials used in the process of renovating and restoring products or facilities to a like-new condition.

Planning Budget

A budget prepared for a specific level of activity, often used in flexible budgeting to adjust for various activity levels.

Containers Refurbished

The process of cleaning, repairing, and restoring used containers to a usable condition for the same or a new purpose.

Other Expenses

Costs not directly tied to the production of goods or services, including administrative and office expenses.