To Deal with Problems in Analyzing and Interpreting Research Information

question 24

Multiple Choice

To deal with problems in analyzing and interpreting research information in the international marketplace, the marketing researcher must possess three talents. Which of the following is one of those talents?

• A) The ability to work within assigned budget.
• B) Creative talent for adapting research methods.
• C) Proven talent to use and apply advanced statistics.
• D) Superior logical ability.
• E) The ability to extrapolate home-country data.

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Definitions:

Juice Glass

A glass designed specifically for serving juice; typically smaller than other beverage glasses.

Sarcasm

Employing irony to ridicule or express disdain.

Functional Fixedness

A cognitive bias that limits an individual to using an object only in the way it is traditionally used, hindering problem-solving.

Heating Vent

An opening designed to allow the passage of warm air from a heating system into a room or building.